Category Archives: Recommended Reads

Digital Marketing Tips for your Business

Digital Marketing plays a key role in growing businesses of all shapes and sizes, all around the world. In this highly competitive landscape, it has never been more important to keep up to date with the latest changes and advancements in digital marketing.

In this Infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.

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Break Through the Red Tape

The first rule of food production and service is safety.

It is an issue that is treated seriously and severely in Australia, with recalls, fines and even heavier penalties handed out when the standards are breached.

This can be a lot to take on board for businesses, with governing bodies existing at all three tiers of government.

This article aims to cut through the red tape so you can ensure you are properly protected.

Food safety standards in Australia

Food Standards Australia New Zealand (FSANZ) is the governing body for food and beverage safety guidelines in our country.

FSANZ covers food safety programs, practices and general requirements, premises and equipment, and programs for food service to vulnerable persons.

The guidelines for the ‘Food Safety Practices and General Requirements’ and ‘Food Premises and Equipment’ sections are mandatory for all food businesses. These guidelines can all be read in the Safe Food Australia document, which is currently under review.

It is also important to note that charity and community groups, temporary events and home-based businesses are exempt from some of these guidelines, so it’s important for them to check with their local enforcement agency before serving customers.

But while this is the blanket body across the nation, it is important to note that states and territories have their own governing bodies and guidelines as well.

Keep up to date what with the legalities in running a hospitality business

 

How it varies from state to state

ACT

Canberra is subject to the federal FSANZ guidelines.

New South Wales

There are two acts of legislation to consider here, the Food Act 2003 (NSW) and Food Regulation 2015.

The Food Act 2003 (NSW) enforces FSANZ guidelines and then designs, and monitors food safety schemes under the Food Regulation 2015 for the higher risk industries.

Northern Territory

Like the ACT, the NT operates under FSANZ guidelines.

Queensland

Safe Food Queensland manages operational aspects, and it is important to familiarise yourself with the Food Act 2006, the Food Regulation 2006, the Food Production (Safety) Act 2000 and the Food Production (Safety) Regulation 2014. Also check with local governments, which may have their own food safety regulations.

South Australia

The Food Safety and Nutrition Branch (FSNB) of South Australia Health is the governing body for guidelines here. It operates under two acts of legislation: the Food Act 2001 (SA) and the Food Regulations 2002, as well as FSANZ. FSNB works in tandem with other government agencies and local governments to ensure maximum safety.

Tasmania

The guidelines on the Apple Isle are perhaps the most stringent in the country, with a clear mandate to not only ensure safety but protect the state’s reputation. A raft of legislation needs to be considered here, including; The Primary Produce Safety Act 2011, Primary Produce Safety (Egg) Regulations 2014, and Primary Produce Safety (Meat and Poultry) Regulations 2014. Guidelines for dairy, seafood, and seed sprouts also need to be recognised.

Victoria

The Food Act 1984 provides the regulatory framework in Victoria. Health Victoria works with Federal and local governments to ensure consistency across the board.

Western Australia

Out west, the State Government boasts that they have the most comprehensive food safety legislation in the country, under the Food Act 2008. It covers 19 different issues for consumers and many, many topics for businesses covered under seven banners. Heavy reading, but as close to watertight as you can get in this country.

Where businesses have fallen afoul of the guidelines

The legislated rules for food safety are more than just guidelines—they carry heavy penalties if not followed.

Brisbane restaurant West End Garden was slugged with a $37,500 fine in August last year for multiple breaches.

Produce is also vulnerable, with 80 cases of salmonella in 2016 linked to the consumption of rockmelons.

There were also fears of a national shortage of garlic bread early this year after a recall of 11 of George Weston Foods products was issued.

In addition to these instances, bread rolls and mango drinks have also been recalled from supermarket shelves in recent years.

FSANZ lists the problems that can cause contamination as microbial contamination, labeling errors, foreign matter, chemical or other contaminants, undeclared allergens, biotoxins and other faults.

It definitely pays to be vigilant about food safety legislation.

About the Author

Josh Alston is a journalist, editor and copywriter who has worked for several daily, community and regional newspapers across the Queensland seaboard for 12 years. In this time he has covered news, sport and community issues and has been published in major daily newspapers and nationally online for breaking news. Josh presently works as a freelance reporter writing for clients including the Victorian Government, AGL Energy and a host of others.

 

The Future of Vending Machines

There is a digital revolution coming to the world of vending machines, with the Internet of Things, artificial intelligence and customer engagement at the forefront.

The first vending machines were rolled out in London back in 1883, where customers could slot in their coins to receive a postcard. In the many, many years that followed not much has changed…until now.

Today’s world has customers connected like never before, with powerful processors in their mobile phones, their tablet computers and even their wrist watches.

Cash is no longer king—technology is everything. So how are vending machines moving with the times to not only remain viable, but create a better way to connect and engage companies with potential clients in the future?

Vending machine apps powered by artificial intelligence

The latest Coca-Cola Amatil vending machines to be rolled out in Australia, New Zealand and the United States want to get to know their customers.

And through innovative, artificial intelligence-driven programs, these machines will break new ground by establishing a link with the average consumer’s smartphone, and getting to know their spending habits.

Through an innovative new app, users will now be able to order up to two drinks (one for them, one for their mate) remotely and then collect them from the vending machine at a later time.

This paves the way for two-way communication, with the machines able to collect information about behaviours and personalities—and use that to deliver marketing promotions at a later date.

It will also provide unique experiences depending on where the machine is located. Machines on university grounds may employ colourful, attractive music and video displays, for example, where machines on hospital grounds are likely to be kept more sedate.

It is AI in an embryonic format, but one Coca-Cola hopes to expand on to “create intelligence experiences”, global director of digital innovation Greg Chambers said.

“My goal is to push boundaries and push the brand forward,” he said. “AI is the foundation for everything we do.”

Personalised in-store advertising

The rise of technology means vending machines now include touch screens, which can display promotions, videos, games and TV commercials. This allows for greater connectivity and engagement with the consumer.

Now, Coca-Cola Amatil is aiming for the next evolution of advertising on the retail floor, through a partnership with Google that will deliver content that is custom made for each consumer.

Trials have already begun in an American shopping centre where in-store advertising screens connect to the smartphone of people walking by, and then screens targeted ads based on spending habits and preferences.

The system works as a fusion of DoubleClick’s preference and tracking data combined with Google’s Beacon Platform, and the early trials have been encouraging.

Should these trials continue to track along positively, it is expected they could be rolled out in other outlets like movie theatres and various retail venues.

Self-filling vending machines

Soft drink companies possess some of the largest truck fleets in the world to maintain stock levels, but still, vending machines can run out of product when consumers want them most.

This is not an issue in the modern world.

The new wave of vending machines are connected to the internet, allowing owners to communicate directly with Coca-Cola Amatil. Sales are automatically recorded as a product’s count gets low, with all data streamed dynamically.

This technology is not limited to just filling the fridge, either. Service issues can be automatically reported and technicians ordered, saving time and money.

Combating the death of cash

The decline of physical cash is no longer theoretical. Citibank has recently ceased cash-handling services at six branches in Australia. ANZ has opened a cashless sales-only branch in Bondi, and even their own CEO Fred Ohlsson has admitted to going cashless. Bad news for buskers and vending machines, right? Wrong.

The decline of cash has come largely due to the rise of ‘tap-and-go’ technology installed in bank cards, allowing consumers to tap for even the smallest of purchases.

And vending machines, using technology like Coca-Cola Swipe—which allows for cashless transactions—are able to distribute products quickly and safely without the need for loose change.

Globally, vending machines are taking this a step further by accommodating mobile wallet technologies. For example, Apple Pay for iPhone and Google Wallet for Android are becoming more and more mainstream, with already more than 100,000 vending machines in the US accepting iPhone-driven payments.

“Younger generations don’t carry cash, so we’re employing ways to meet their needs,” said Derek Myers, Coca-Cola Refreshments director of vending strategy. “By 2020, mobile is going to be a mainstream way of making payment transactions.”

These are just some of the innovations moving forward, but with the faster 5G mobile network coming soon to Australia, the increased development of AI and the spread of The Internet of Things, Coca-Cola Amatil will continue to work on new solutions for vending machines across the board.

 

Five Lessons I Learned Going From Franchisee to Restaurateur

By Wally Mostafa

As part-owner of middle eastern-fusion restaurant BEKYA, my prior experience of owning four Subway franchises has been enormously helpful towards the early years of setting up a restaurant of my own.

So, here are my top tips for others looking to make the big move…

  1. Franchising teaches you how to divide up your budget

With Subway, it’s all there in the manuals and the training provided—what percentage of operating costs should go on staffing, rent, produce and other costs, and even how to turn over a reasonable profit. Having worked in the hospitality field through Subway for so long, it’s taught me what proportion of my costs should go into each area of the budget to maximise profit.

That said, with a popular franchise like Subway, location is key, as people come to you because you’re located in a convenient spot. With a restaurant, you become the destination, so the rent represents a lower percentage of total costs, wages, and training; the things that make for a great customer experience from the food to the treatment they receive, are of a higher percentage.

  1. Staffing your restaurant at the optimal level is a big part of your success

Staffing is a huge element of getting a restaurant right.  You need enough employees back-of-house creating wonderful food, and you need the right number front-of-house ensuring a great customer experience. Getting it wrong means blowing out costs, and damaging your reputation. My years with Subway have taught me how to get that balance right.

  1. Customer experience is key to fine dining—they aren’t just looking for a well-priced sandwich close to work.

In a Subway store, people come in for a quick and easy sandwich. One bad experience won’t necessarily cause a great deal of damage to your profit, but it always pays to strive for excellence. You also have some leeway when you get started, as people are ‘kinder’ to mistakes at that end of the hospitality industry. But with a restaurant, it can be one strike and you’re out. With social media, all it takes is one bad review and your restaurant sees a dip in sales. This means you need to hit it right out of the park to start with and maintain a high level of customer satisfaction. Otherwise, you’ll find yourself in damage control, trying to earn back a good reputation.

Wally_Mostafa_Bekya_Sydney_Restaurants_Cafes

 

  1. As a franchisee, a lot of the operation is made easy for you, and when you go out on your own, you need to learn new skills

With a franchise, you’ve got pre-existing supply chains and buying power when it comes to ingredients and other materials—from uniforms to cutlery and packaging. You’ve also got support on tap if anything goes wrong. If, for example, a machine breaks down, you simply call head office and it’s dealt with quickly from there. Since opening BEKYA, I’ve had to build my own network of suppliers, negotiate the best price for the best produce, and stay up to speed with pricing. Likewise, if machinery breaks down, I have contracts with the equipment suppliers, but it’s not quite as seamlessly sorted out, and definitely not as quick

5: Being a franchisee gave me the flexibility to open on my own

Owning a franchise like Subway usually provides a stable income, and that’s the appeal for a lot of owners. A Franchise system gave me the flexibility in my personal life to get set up and ready to go out on my own. It’s also taught me many of the skills I use now and it’s provided something of a blueprint to what I need to be doing to turn a profit.

Obviously, there are differences between a restaurant like BEKYA and a chain sandwich bar like Subway, but there are also many basics that stay the same, and without my experiences there, I wouldn’t be where I am today.

Related Article:

From Subway to Bekya

 

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