Tag Archives: Google maps

Tools to Help Your Business get Organised Every Day

Now more than ever, running a business is a 24/7 commitment. On any given day, you have staff to manage, meetings to schedule, marketing objectives to meet and customers to keep happy.

There are plenty of apps and tools on the market to help you manage, schedule, appoint tasks and arrive on time. These include “email slayers”, spending trackers, flight planners and even an app to help find a font you like. Here are 10 little-to-no-cost wonders that will help you run your business without a hitch.

IFTT (If This, Then That): IFTT is a series of applets that perform a specific task. These applets connect features across multiple platforms to do things like get a notification if it’s going to rain tomorrow, or automatically save new Gmail attachments to your Google Drive.

Cost: Free

TinyScan: This handy app turns your phone into a pocket scanner that can scan in documents, receipts, or even multiple files in seconds. TinyScan uses your smartphone camera to take a photo of any A4 document (in colour or black and white), all while on the go. It stores your virtual copy ready to share via email or a cloud-based platform.

Cost: Free limited use version. Full version: A$7.99 or US$5.99.

Hopper: Business travel can sometimes come up last-minute, but if you know the dates of when you want to fly, and your destination, Hopper alerts you on when to book to get the cheapest airfares. Add multiple trips to your “watchlist” and enable notifications to get alerts that let you know the best time to buy. Once you’re ready to purchase, Hopper lets you book directly from the app.

Cost: Free.

Unroll me: If you’ve subscribed to work-related email newsletters (and maybe some personal ones as well), it’s probably causing your inbox to burst at the seams. Rather than trying to wade through your inbox and unsubscribe one by one manually, Unroll.me sends you a once-daily summary of all of them and lets you quickly unsubscribe to the ones you no longer want.

Cost: Free.

What The Font: If you’ve seen a font on a logo you like the look of, this tool can help. Simply upload the logo, check the letter mapping and you’ll be given a list of possible font matches.

Cost: Free. Payment required for the font (should you wish to purchase).

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Down For Everyone or Just Me: This handy tool allows you to enter a website URL to figure out if it’s down for everyone, or if it’s a problem on your end. Enter the URL in the search box, click the link, and away you go.

Cost: Free.

Grammarly: As we’re communicating more and more via email, this handy tool skims as you type, highlighting any spelling mistakes or grammatical errors and suggestions on how to correct them.

Cost: Free. Premium tier starts at A$39.30 or US$29.95 per month.

Postfity: When it’s all hands on deck in your business, it’s hard to schedule time to update your online social presence as well. This is where Postify can help. It lets you update Facebook, Twitter, LinkedIn, and Google Plus, connecting up to five unique accounts. You can send immediately, as well as schedule updates.

Cost: Free. Basic tier pricing starts at $A6.55 or US$5 per month.

MyWeeklyBudget: With a streamlined and simple-to-use interface for tracking your spending, this app allows you to enter the item and amount after each purchase. It’s a good alternative to a spreadsheet or logging into an app once a month to see if you’ve stuck to your budget.

Cost: A$1.49 or US 99c.

BONUS: As our digital lives become increasingly intertwined with our physical ones, developers have been looking for ways for family members to have access to our digital files after we die. Dead Man’s Switch is a service that lets you leave some important info (usernames, passwords, etc) for your loved ones. It lets you craft a secure email to be sent out if you don’t respond to the service’s periodic emails checking in with you.

Cost: Free. Premium tier: A$26.25 or US$20/lifetime.

Now with these business helpers, you’ve got a few ways to make your worklife a little easier to navigate.

Related Article:

Marketing Your Business in the Digital Age

About the Author

Angela Allan is a journalist, copywriter, social media manager, and content strategist. A former music writer for Rolling Stone, FHM and Australian Penthouse, Angela started her own online publication, Soot Magazine, in 2012. She went on to become managing editor of Australia’s first brand-led newsroom at CHE Proximity. In 2016, she led the digital video campaign for Crown-owned brand, San Antone by Bludso’s BBQ. Currently, she is the digital copywriter for Melbourne startup Foxley

Online Drives Customers to Your Door

For such small devices, smartphones have had a massive impact on the way we do almost everything, including marketing.  Long gone are the days when customers arrived at your doorstep by car or by foot.  These days, customers are most likely to find you online.

While creating a website is easier than ever before, it still takes time.  But there is another way to drive customers to your door that is both quick and easy to implement.

What is Google Maps?  

Google Maps is a web mapping service. It offers satellite imagery, street maps, 360° panoramic views of streets, real-time traffic conditions, and route planning.

If you’re not currently using this nifty feature, you may as well not exist.  People look through their smartphones like a second pair of eyes.  In 2015, the use of mobile devices surpassed the use of computers for local search activity.  An added bonus for those with websites, is that Google Maps is beneficial for search engine optimisation (SEO) as well.

Shopping and choosing with Google Maps

Mobile devices now play a significant role in shopping, with 52 per cent of smartphone users saying they look for local information while they’re on the go, and 90 per cent admitting they use their devices while actively shopping.

Significantly, Google reports that over half of consumers visited a store or business within one day of using their smartphone to conduct a local search. This means customers are increasingly relying on their smartphones to find the closest, and best choice for them.

So how do you make sure they find you?

Businesses with a website still carry the critical responsibility of making sure it is optimised for mobile browsing.  Not only is a mobile-responsive website easier to view, but optimised websites like these are automatically favoured by Google algorithms, allowing them to be seen above competitors in search results. For businesses in a saturated, competitive market, this can be the difference between success and failure.

If your business is not currently listed on Google Maps, you may as well be trading underground.  Not sure how to register? Follow these quick steps to get started:

Using your computer…

  • Open Google Maps and make sure you’re signed in;
  • Zoom in on the map and pinpoint the location of your business;
  • Towards the bottom right, click ‘Send feedback’;
  • Click ‘Add a missing place’;
  • Drag the marker where your business is, and add any relevant information;
  • Click ‘Submit’.

Avoid tiny mistakes

This may seem redundant to mention, but it’s imperative to check that your listed details are correct. A tiny mistake in your address or phone number could cost you thousands in traffic (not to mention dollars).  

Small businesses doing it well

Despite facing tough competition from a dozen or more pizzerias in close proximity, Queensland restaurant Julius Pizzeria not only shows up on searches for South Brisbane, but ranks higher in Google search results when searching for similar businesses in neighbouring suburbs too.

Additionally, the 103 overly positive reviews on Google (at the time of this article) further endorses the popularity of the venue, taking visitors straight to their website and online booking form.

Curiously, Julius Pizzeria is located down a relatively small laneway, with limited access and parking.  If the business was reliant on actual foot traffic, it’s possible that the cosy little restaurant might face the danger of never being found.  Fortunately, through maximising their online exposure, Julius is quickly gaining a reputation as a restaurant in demand.

Likewise, Carolina Kitchen is a cute American style diner in a little corner of Coorparoo.  A local search for several of their keywords takes customers straight to reviews on reputable sites or apps like Urbanspoon and Zomato.  These kinds of websites allow prospective diners to filter restaurants by location, putting them one click away from Google Maps for immediate directions.

Show up

It’s easy enough to make sure you show up in local searches even if you haven’t got your website up and running yet.  Let your customer’s smartphones drive them straight to your door. Top it off by wooing them with your food and service so they leave you with a great review as well.

About the Author

Lana de Kort is a published author and business writer with over 20 years experience working with industry, commerce and community.  In 2014 she co-founded a network of over 21 writers across Australia.