Now more than ever, running a business is a 24/7 commitment. On any given day, you have staff to manage, meetings to schedule, marketing objectives to meet and customers to keep happy.
There are plenty of apps and tools on the market to help you manage, schedule, appoint tasks and arrive on time. These include “email slayers”, spending trackers, flight planners and even an app to help find a font you like. Here are 10 little-to-no-cost wonders that will help you run your business without a hitch.
IFTT (If This, Then That): IFTT is a series of applets that perform a specific task. These applets connect features across multiple platforms to do things like get a notification if it’s going to rain tomorrow, or automatically save new Gmail attachments to your Google Drive.
TinyScan: This handy app turns your phone into a pocket scanner that can scan in documents, receipts, or even multiple files in seconds. TinyScan uses your smartphone camera to take a photo of any A4 document (in colour or black and white), all while on the go. It stores your virtual copy ready to share via email or a cloud-based platform.
Cost: Free limited use version. Full version: A$7.99 or US$5.99.
Hopper: Business travel can sometimes come up last-minute, but if you know the dates of when you want to fly, and your destination, Hopper alerts you on when to book to get the cheapest airfares. Add multiple trips to your “watchlist” and enable notifications to get alerts that let you know the best time to buy. Once you’re ready to purchase, Hopper lets you book directly from the app.
Unroll me: If you’ve subscribed to work-related email newsletters (and maybe some personal ones as well), it’s probably causing your inbox to burst at the seams. Rather than trying to wade through your inbox and unsubscribe one by one manually, Unroll.me sends you a once-daily summary of all of them and lets you quickly unsubscribe to the ones you no longer want.
What The Font: If you’ve seen a font on a logo you like the look of, this tool can help. Simply upload the logo, check the letter mapping and you’ll be given a list of possible font matches.
Cost: Free. Payment required for the font (should you wish to purchase).
Down For Everyone or Just Me: This handy tool allows you to enter a website URL to figure out if it’s down for everyone, or if it’s a problem on your end. Enter the URL in the search box, click the link, and away you go.
Grammarly: As we’re communicating more and more via email, this handy tool skims as you type, highlighting any spelling mistakes or grammatical errors and suggestions on how to correct them.
Cost: Free. Premium tier starts at A$39.30 or US$29.95 per month.
Postfity: When it’s all hands on deck in your business, it’s hard to schedule time to update your online social presence as well. This is where Postify can help. It lets you update Facebook, Twitter, LinkedIn, and Google Plus, connecting up to five unique accounts. You can send immediately, as well as schedule updates.
Cost: Free. Basic tier pricing starts at $A6.55 or US$5 per month.
MyWeeklyBudget: With a streamlined and simple-to-use interface for tracking your spending, this app allows you to enter the item and amount after each purchase. It’s a good alternative to a spreadsheet or logging into an app once a month to see if you’ve stuck to your budget.
Cost: A$1.49 or US 99c.
BONUS: As our digital lives become increasingly intertwined with our physical ones, developers have been looking for ways for family members to have access to our digital files after we die. Dead Man’s Switch is a service that lets you leave some important info (usernames, passwords, etc) for your loved ones. It lets you craft a secure email to be sent out if you don’t respond to the service’s periodic emails checking in with you.
Cost: Free. Premium tier: A$26.25 or US$20/lifetime.
Now with these business helpers, you’ve got a few ways to make your worklife a little easier to navigate.
Marketing Your Business in the Digital Age
About the Author
Angela Allan is a journalist, copywriter, social media manager, and content strategist. A former music writer for Rolling Stone, FHM and Australian Penthouse, Angela started her own online publication, Soot Magazine, in 2012. She went on to become managing editor of Australia’s first brand-led newsroom at CHE Proximity. In 2016, she led the digital video campaign for Crown-owned brand, San Antone by Bludso’s BBQ. Currently, she is the digital copywriter for Melbourne startup Foxley